CFO Corner Week 33: 10 Minutes to Stop Avoiding That One Money Thing

There's one money task you've been avoiding — you probably thought of it within the first few seconds of this episode. This week, we're not trying to fix it. We're spending ten minutes with it. This episode breaks down why avoided tasks feel so much bigger than they are, and walks through exactly what a focused, low-pressure ten-minute session looks like — whether that's finally opening a statement or making a call you've been putting off.

What We Cover

• Why avoiding a money task is almost never about the task itself — it's about the feeling underneath it

• The myth that you need to "feel ready" before taking care of money admin

• The 10-minute method: name it, time it, do only what fits

• Two worked examples — opening a statement you've been avoiding, and making a phone call you've been dreading

• Why momentum matters more than speed when it comes to avoided tasks

• What's actually in your control this week (hint: it's not the outcome)

Action Steps

1. Name your avoided money task — out loud or written down, be specific

2. Put ten minutes on your calendar this week, treated like a non-negotiable appointment

3. When the timer goes off, stop — even if you're on a roll

4. Write one sentence about how it felt, not what you accomplished

Key Takeaways

• Avoidance grows in your head, not in reality — the task rarely gets bigger, your dread does

• You don't need motivation or the "right time" to start — you need ten minutes and a timer

• A ten-minute session won't solve everything, and it isn't supposed to. It's designed to prove the task is survivable

• Choosing when to stop is just as important as choosing to start — it's what makes this repeatable